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A rose by any other name…
Francesca Brosan of Omobono, our new B2B sponsor tells us… Thank goodness for Shakespeare. He knew how to coin a phrase which you can use and abuse to your heart’s content. In this instance it’s to...
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What Works Where in B2B marketing?
Yesterday evening at our B2B Marketing Excellence Workshop, the results of the significant What Works Where research conducted by Omobono in partnership with us and Circle Research were unveiled. A...
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Intelligence: B2B digital marketing in 2012
Our partner Omobono shares some insights from the latest research into B2B digital marketing, ‘What Works Where?’ We’ve looked at B2B digital marketing from two aspects this year. Firstly, what are...
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From coffee houses to social networks
Fran Brosan, Omobono, reviews our Business to Business Dinner which was a 21st century conversation in an 18th Century venue. We hosted another of our B2B Dinners in partnership with The Marketing...
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WLTM: Marketing Society Business Leader, Fran Brosan, Omobono
This week we meet Fran Brosan, Chairman of Omobono. What’s your golden rule? Be Bothered. Having been brought up as an Account Handler I know that it’s the extra efforts you make, over and above what’s...
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